DUPR And Vita Bella Unite To Elevate Wellness For Pickleball Athletes Worldwide
In a forward-thinking move that blends technology, health, and athletic performance, DUPR—the global pickleball rating system used by millions—has announced a strategic partnership with Vita Bella, a Florida-based digital health platform. The collaboration makes Vita Bella the official health and wellness partner of DUPR, bringing tailored longevity and performance therapies to the growing global community of pickleball players.
With the physical demands of modern pickleball intensifying at all levels of play, this partnership signals a broader shift in how the sport supports its athletes—from recreational weekend warriors to competitive pros. DUPR+ members will now gain exclusive access to Vita Bella’s customised therapies, which include peptide treatments for muscle recovery, hormone optimisation protocols, and anti-aging regimens, all developed in consultation with licensed medical professionals.
Source: DUPR
Wellness That Moves With The Game
“Pickleball is no longer just a hobby—it’s a movement, a lifestyle, and a highly demanding sport,” said Phil Vella, Founder and CEO of Vita Bella. “Our mission is to ensure every DUPR-rated athlete feels and performs at their best, both on and off the court. This partnership brings science-backed wellness directly to the pickleball community like never before.”
Vita Bella delivers its therapies via virtual consultations, enabling players across the U.S. and beyond to receive personalised plans rooted in clinical expertise. As the sport evolves and players seek ways to sustain their edge while minimising injury and fatigue, Vita Bella’s offerings meet a real and growing need.
DUPR’s Expanding Ecosystem Of Athlete Support
For DUPR, this marks another significant step in enriching its value to members—not just as a rating platform, but as a comprehensive player ecosystem.
“At DUPR, our mission has always been to support athletes at every level—on and off the court,” said Ryan Maher, Vice President of Partnerships at DUPR. “Partnering with Vita Bella allows us to give our community access to the health tools they need to play longer, recover faster, and elevate their performance. This collaboration represents a major step forward in how we serve our community.”
A Sign Of The Times In Pickleball’s Evolution
As pickleball continues its rapid global rise, this partnership is a clear reflection of how serious the sport has become—not just in competition, but in culture and care. Vita Bella’s approach doesn’t just target elite athletes; it’s designed for any committed player looking to optimise longevity and well-being through evidence-based solutions.
In many ways, the DUPR–Vita Bella partnership reaffirms what modern players already know: pickleball isn’t just something you play. It’s something you live—and take care of your body for.
With the rollout now live, DUPR+ members can explore these offerings and begin tapping into a new standard of athlete wellness, purpose-built for the world’s fastest-growing sport.
